Read the Chapter Case Study “The coffee Wars” from Chapter 2 “Global Marketing” Page: – 55 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Perform a SWOT analysis for Starbucks and Dunkin Donuts.
Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which strategies do you believe will be most successful for the two firms in the future? Why? (Minimum 150 Words)
Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee Chain?
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