Objective: The objective of this assignment is to help you understanding the marketing planning process and examine and experience the complexities of creating a very small-scale marketing plan. Assume you are an entrepreneur in the beginning stages of determining the viability and marketability of an Airbnb website but for event venues (weddings, restaurant buyouts, corporate events). Let’s call this new company AirEnV to keep things simple. I have already provided you each objective, you are to expand on the below 5 objectives for your marketing plan and discuss how you will achieve each of these objectives for your new company, AirEnV.
As a company, our goal is to create the most effective website for finding and renting available event venues.
· Objective 1: Introduce AirEnV to the United States market and gain 15% market share within the first year.
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· Objective 2: Throughout the first quarter, increased advertisements and promotions in target markets to build brand awareness.
· Objective 3: Diversify AirEnV to be able to develop new markets in other countries within second year.
· Objective 4: Have 90% of new users rate this app/website as a 5-star experience within first 2 years
· Objective 5: Receive at least 40% of our business from repeat customers within three years.
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