As part of the marketing process, you need to research different types of data using a variety of sources to understand the consumer behaviour of your clients target market. What are its consumers needs and motivations and what influences them in their purchasing decisions.

Marketing Plan Stage 2: Segmentation, Targeting, Positioning
Hip thank you so much for the elp please this assesment is about the segmentation, targeting and positioning in order ad it follow the first assesment you did it for me last week the same company : (Ham’s place ) it is 1000 words all the instruction is down on the list thanks again. Context Congratulations! You are now in Stage 2 of your marketing planning process. It is time to show Mary, your marketing manager, that you know how to identify appropriate target audience(s). Based on the same client from Stage 1, you are now required to analyse the market using suitable and relevant segmentation variables in order to describe the ideal target market(s) for your client. As part of the marketing process, you need to research different types of data using a variety of sources to understand the consumer behaviour of your clients target market. What are its consumers needs and motivations and what influences them in their purchasing decisions. In this stage, you also need to identify or suggest a positioning statement to the client, which considers all the values and competitive advantages that need to be promoted to consumers, as well as setting up its positioning map using competitors information already collected in Stage 1. MKT101A Assessment 2 Brief Page 2 of 6 Instructions- Stage 2 In Stage 2 of your marketing plan, the focus is on applying segmentation techniques to establish the target audience profile(s) for your selected business and how the business positions itself in the minds of those consumers. Make sure you use the same client from Stage 1. At this point, Stage 2, you must submit a word/text document which includes: a) Cover page including: i. Business name ii. Student Identifier (name and number) iii. Subject code and name b) Identification of the current consumer buyer characteristics including: i. Level of involvement of consumers that purchase the product/service and identify the stages of the buyer decision making process. ii. A summary of key situational, psychological and social influences on the buying decision process. Stage 4 (Assessment 4) Metrics Proposal and Reflection Stage 3 (Assessment 3) Marketing Mix Stage 2 (Assessment 2) Segmentation, Targeting & Positioning Stage 1 (Assessment 1) Situational Analysis MKT101A Assessment 2 Brief Page 3 of 6 c) Develop a target market profile (s) applying two (2) variables for each of the following segmentation elements: demographics, geographics, psychographics and behavioural elements. Hint: Your business may target more than one market and if so, focus on what you think is the largest target market. d) Inclusion of a positioning statement for the client highlighting the values and benefits offered by the brand to consumers. This may be derived from evaluating the clients website and marketing communications. e) Creation of a positioning map using the two main competitors identified in Stage 1, together with a brief reasoning for your choice of axis. f) Reference list using APA 6th ed. style.