BUS 201


What is youtube?

YouTube is a video platform that’s driven by two types of users:

Video creators (people who have channels and upload videos to them)

Video viewers (people who watch videos, interact with videos and subscribe to channels)

YouTube has expanded its basic video platform to include several other different forms of video entertainment and interactivity. These include:

YouTube Premium: Formerly YouTube Red,  YouTube Premium is a subscription service that brings an ad-free viewing experience to all of YouTube—including all videos, YouTube Music and YouTube Gaming.

YouTube Movies & Shows: Watch the latest shows and movies legally on YouTube for a small rent or buy fee.

YouTube Music Premium: Listen to music on YouTube without ads, offline and even when your screen is turned off.

YouTube Gaming: Enjoy both live and on-demand video gaming content.

YouTube Live:  Broadcast yourself live on YouTube.

Why does Youtube matter?

Not only is it a place to post and watch videos, but the platform allows for creative content to be monetized!

There is a great deal of self learning that can be achieved by simply watching youtube channels that show people how to create value and monetize:


Product Influencers

Online personalities

Unique Content Creation

Memes and meme videos

Challenges (ice bucket and so on)

Being an Idiot

Conspiracy theories




LEARN as much as you can about monetizing on Youtube (or whatever other platform you choose)

Think about what might generate a viral video, content that is distinct/unique, and exactly who and how you want to attract viewers/sell/be an influence/affiliate market.

Think about what you have, what you know, what you are willing to lose (time/marks), what you’re good at, who you know, and the resources you have (prior knowledge and education); this is the process of effectuation.

Your assignment begins today.



How do you make money on youtube? RESEARCH: how it works; categories of videos; production (there are lots of videos and information on how to shoot/create videos); and marketing your channels/videos. 3 marks

What is the creative process that you used. BE SPECIFIC and show EXACTLY how you used tools and the exact process undertaken. For example, “systems, fields, domains and individuals”, “basic tools of creativity”, “John Cleese rules” 3 marks

Who are you trying to reach and why? What is the value that you are attempting to create for the viewer (customer segment) and potential advertiser? (value proposition canvas) 4 marks

Video itself: length (at least 3-5 minutes), intensity (instructors evaluation of how much time and effort you put into it), creativity (how unique, different or eclectic it is within the domain you choose), and production level (how good it looks… graphics, music, cinematography, etc.) 4 marks

A conclusion on the effectiveness in reaching your audience 1 mark


Medium for hand in.

Most people use a powerpoint and embed the video link within it.

Powerpoints are often 25 slides or so

Quality, not quantity! Cite your work! Websites, readings, journal papers, whatever.

Make sure you state your value proposition (module 1) and who you expect will be your viewers (customers), and what jobs you are doing for these customers.

You can use any other medium you wish, such as a website, video (yes, a video of the video!), or a podcast (if you like to not be seen but heard!) Up to you.

You may work with people outside the classroom (family, friends, accomplices, etc) to help shoot your video.

The top 5 videos (as adjudicated by instructor and his team) will be shown in class






Managing the Classroom- Academic Integrity/Plagiarism

Please read each case study and respond to the questions that follow.

Case Study 3A


Managing the Classroom- Academic Integrity/Plagiarism


Dr. Tao teaches at a medium sized university with classes of about 50 students. He primarily teaches research methods/statistics and the senior seminar course. Students may use calculators on exams in the research methods/statistics course. On past exams, he noticed that several students were using calculators on cell phones rather than using actual calculators. He is considering reevaluating his policy on calculator use.

1. Why might Dr. Tao be concerned about students using cell phones as calculators on exams?

2. Is there a way for Dr. Tao to monitor the students’ cell phone use during an exam?

3. What suggestions can you make for Dr. Tao’s new policy?

Case Study 3B


Managing the Classroom-Academic Integrity/Plagiarism


Ms. Wheeler teaches online for a private university. She has noticed that students have been doing very well on her exams and some of the short answers are almost exactly the same as the answers on her key. She begins to search online and finds out that there are websites in which students can share exam answers and even purchase papers. Unfortunately, she finds out that many of her exams and assignments are listed on these websites. She’s devastated to learn that students have been cheating and that her course materials are now compromised.


1. How should Ms. Wheeler approach this situation with her current students?

2. What type of policy should she put in place that might prevent this from happening in the future?

3. Is there anything that Ms. Wheeler can do in order to get the websites to remove her materials? You might want to visit one of these sites and see if there are any policies posted.

4. How often should instructors change their exam questions?

Please view the Blooms Taxonomy Action Verbs to assist with this assignment.

Kinesiology Concept Map Project – Week 5, pt. 3 of 5



For the duration of this 8-week term, you will complete a Kinesiology concept map. This project will begin with the broad category of Kinesiology as the central portion of your map. Over the course of the term, you will continue to build onto your concept map as you learn more about the various aspects of the field of Kinesiology. With each addition to your concept map, you will provide a new assessment/reflection regarding the field of Kinesiology. Each file associated with this project will be labeled “Kinesiology Concept Map – xyz” (‘xyz’ will be replaced with the appropriate name of the worksheet to be completed for a given week) on the Moodle course website. Put your name and date in the designated slots below these instructions.





*Type your answers directly into this document. Make sure you complete each page of this document in order to get full credit for the assignment. Be sure to complete them in the following order:


Checklist for Completion
Concept Map
Defining Terms
Conceptual Relationships



*This is to help you confirm you’ve completed the assignment in full.

Concept Map


A concept map will help you to organize, relate, and understand the various aspects and topics of Kinesiology that you will be introduced to during this 8-week course. Please make sure to look in the supporting materials links for examples of concept maps before you begin this assignment. Provided in the PowerPoint file named Concept Map Template is a starting point for your own map. In future weeks, you will need to insert new shapes/text boxes for new concepts as is necessary.


You may create your concept map via the PowerPoint template or in the document. Regardless of what you choose, you will need to paste your final concept map in the space below:




Defining Terms


The purpose of defining terms is to make sure that you have gained the foundational knowledge needed to build relationships and fully understand the various aspects of Kinesiology. Therefore, please respond to the following questions below:


· Define motor behavior.





· List and define the 3 subcategories of motor behavior.





· Define sport and exercise psychology.





· Define exercise physiology. What degree might you need for the various jobs in this field?





· Define biomechanics. List at least 3 research techniques used in this field.

· How might physical activity alter health and prevent or treat disease? Give at least 3 examples.




Conceptual Relationships


The purpose of conceptual relationships is to help you integrate, associate, and connect knowledge of various aspects of Kinesiology, as well as realize how each field in Kinesiology supports one another. Therefore, please respond to the following questions below:


· How might personality affect someone’s participation in the various types of physical activities and sports?





· What is mental skills training? How might you use mental skills training to motivate someone to participate in sports?






· How does biomechanics affect movement outcomes? Safety? Health?






· Do you believe that psychology in sports, such as mental skills training, might affect someone’s biomechanics? Why or why not?






· Do you believe that psychology in sports might affect someone’s physiological response to exercise? Why or why not?






Week 5 Kinesiology Concept Map Reflection


As we continue through the term, you will be required to fill out periodic reflections to record your thoughts and feelings about Kinesiology as you learn new information. Today, I want you to focus on the first day of changing your behavior. There is a specific prompt for you to get started, but after you answer the initial questions, you are free to continue on with more open-ended journaling, if you wish.


Journal Prompt: Has the new knowledge regarding the various disciplines and aspects of Kinesiology learned in the past 2 weeks changed your view or thoughts of Kinesiology? Based on what you learned these past 2 weeks, what do you think are some current challenges in Kinesiology? Do you think you personally can address these challenges? If so, how? Feel free to write whatever else comes to mind if you wish.

Pacer Test Information

Part 1.

Review the Pacer Test Information on the Moodle homepage (and research for any information for

questions you may have on the PACER test). After reviewing all possible resources, answer the

corresponding questions.

Do you think the PACER heart rate test accurately assesses aerobic capacity? Why or why not?

What are some advantages or disadvantages of using this test to estimate aerobic capacity?

Part 2.

Calculate your target heart rate range between 50 and 85% effort using the following steps:

Measure your resting heart rate using either your carotid or radial pulse. The carotid pulse is felt next to

the larynx, beneath the lower jaw. The radial pulse is felt on the inside of the wrist, directly in line with

the base of the thumb. Use a timer to count for 15, 30, and 60 seconds. To determine your heart rate in

beats per minute (bpm), multiple your 15-second count by 4, your 30-second count by 2, and your 60-

second count by 1. Record your resting pulse in bpm below.


15 seconds × 4 =

30 seconds × 2 =

60 seconds × 1 =



Determine your maximal HR using: HRmax = 206.9 − (0.67 × age)


HRmax =



Calculate your target heart rate (THR) at 50% effort using: THR = 0.5 × (HRmax − resting HR) + resting HR


50% THR =



Calculate your target heart rate (THR) at 80% effort using: THR = 0.8 × (HRmax − resting HR) + resting HR



Predict at least 2 separate activities that will put you into your target heart rate zone and list them here.

Perform one of the activities listed above that you predict will result in your target heart rate zone while

monitoring your heart rate using the carotid or radial pulse. How did your heart rate predictions match

with your actual heart rate following the activity?

Do you think that heart rate prediction tools are accurate and useful? Why or why not?

Approach to the global market challenge

Assignment 2 (2 pages)

Propose and explain the approach to the global market challenge and explain its significance and why this approach was selected.

In this section, explain your approach to the issue you have selected. Explain how you are conducting the research and any hypotheses you have. Since you will not be conducting primary research in this course, explain any proposal for future primary research. Conduct secondary research or find secondary research that supports your approach and supports (or does not support) your research. Make sure that you thoroughly explain all the assumptions and relationships. This section can explore the global business environment as well.


Discussion (250 words – 300 words)


Each year, the Interbrand consultancy compiles a ranking of global brands. The top-ranked brands for 2017 are shown in Table 10-2 in the textbook. Browse through the list and choose any brand that interests you. Compare its 2017 ranking with the most recent ranking, which you can find online at How has the brand’s ranking changed?