Business models and unique resources and capabilities are seen as critical elements of the corporate strategy. Critically discuss how these elements impact the competitive advantage in a rapidly changing environment. You are required to conduct a literature review demonstrating that you have researched the viewpoint from all sides of the debate. Research thought starters only (not questions to be answered) – Explore what is meant by business model and unique resources and capabilities in the context of the corporate strategy. – What are the key areas being discussed in current literature? – Who are the key authors? – Why are business model and unique resources and capabilities important? – What are the benefits of effective business model? – Why some corporates find challenging to develop and deploy unique resources and high level capabilities? – How business model and unique resources and capabilities contributes to competitive advantages? Basic Instruction to students The length of the assignment is 2,000 words +/-10%. You will be penalized if it fails outside this boundary. The 2,000 words limit does not include the reference list. All sources used to support your arguments put forward should be listed at the end providing a reference list rather than a bibliography. In-text referencing and a reference list MUST be in Harvard Referencing Style (See page 19). Diagrams and tables could be used but they must be discussed and critiqued in the discussion. The essay word count guidance is shown below Sections Approximate word count guide Marks Allocated Introduction (200 words) 10% Main Body A-Discussions (Knowledge (800 words) 40% B-Critically evaluation (700 words) 30% Conclusion (350 words) 10% Referencing: (Correct use of Harvard Referencing system) 10% Total Marks 100% • Pages must be numbered • Please use a minimum font size of 12 • Times new Roman Font Style • 1.5 line spacing and justify alignment
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