Campaign plan

The assessments in this module are linked. Work on the same brief throughout. In this third assessment,you build on the research insights from assessment 1 and the feedback on your key strategic campaign idea in assessment 2. You should also draw onyour own analysis and creativity, and on the best practice planning approaches we have looked at during the module.

Develop your ideas from assessments 1 and 2 into a full strategic campaign plan, plus supporting communications materials.There is no single ‘right way’ to respond to a campaign brief and part of the challenge is to identify (and justify) the strategy that you believe is most likely to win the campaign. You may make assumptions about the brief as necessary to develop your ideas, and you may base the campaign in a country other than the UK if you choose to do so.Your strategic campaign plan should include:

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