Chapters Three and Four address important components affecting a company’s compe

Chapters Three and Four address important components affecting a company’s competitive advantage and the analysis of the external and internal environment companies operate in. After reading the chapters respond to the following discussion question.
1) Post your initial respond to the discussion question by February 3, 2021.
Discussion question:
Why is it important for any organization (profit or non-profit) to study and understand it’s external environment?
Your response to the discussion question should be at least 250 words in length and contain at least one citation (not Wikipedia or dictionaries) from the course textbook, supplemental reading or video sources, or peer reviewed sources using the ADP library or Google  (ADP Library, Google Scholar). Citations of 40 or more words are not acceptable as they represent a significant amount of an author’s thoughts and/or perspectives rather than your own originality. 

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