Co-creation is emerging as an important mechanism to generate multiple value. Discuss with examples how to make co-creation a success

“Co-creation is emerging as an important mechanism to generate multiple value. Discuss with examples how to make co-creation a success”
Learning Outcomes
The session discusses how the different types of entrepreneurs from business, universities, government, intermediaries and society work together closely to general social, business and academic value. Living labs, Joint research labs, Accelerators and Social innovation labs are some examples of emerging co-creation initiatives. We will also discuss how co-creation paves the path for the simultaneous generation of social and business values across developed and developing countries.
Recommended Reading:
Perks, H., Gruber, T. & Edvardsson, B. (2012). Co-creation in radical service innovation: A systematic analysis of microlevel processes. Journal of Product Innovation Management, 29(6), 935–951.
West, J., A. Salter, W. Vanhaverbeke, and H. Chesbrough (2014) Open innovation: The next decade. Research Policy, 43, 5, 805–11
De Silva, M., Al-Tabbaa, O., and Khan, Z (2019). Business Model Innovation by International Social Purpose Organizations: the Role of Dynamic Capabilities. Journal of Business Research.
De Silva, M., Khan, Z., Vorley,T., and Zeng, J (2019). Transcending the pyramid: opportunity co-creation for social innovation. Industrial Marketing Management, 89, 471-486

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