Assignment 2: How to Win: Strategic Options Assessment and Recommendation Due Week 8,
Introduction “Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.” – Jack Welch – Congratulations! In your first executive brief, you generated some great insights about the playing field and competitors and how your own organization stacks up. Now you will transition from looking back to looking ahead. You will develop your “How to Win” strategy that will feature your game-winning move! Your CEO has clarified that you need to think expansively and recommend a move that is transformative rather than incremental. To help with this, you have decided to consider each of the seven common winning moves outlined in the Week 6 Lecture Notes and pick one of them as your preferred game-winning move. You know that your game-winning move will be a decisive choice for the company. But in choosing this move (as is the case with any strategic initiative), the company will risk money and resources. If your move is the right one, you will grow sales and profits and beat your competitors. If your move is the wrong one, you risk disappointing your investors and letting your competitors gain competitive advantage. Given the importance of this decision, you will evaluate each of the seven common winning moves and then do a deep dive into the attractiveness, feasibility and risks of your chosen strategy. Your CEO is expecting your second executive brief in Week 8 to summarize your analysis of the strategy you believe offers the most potential and your recommendation for the game-winning move that you will be presenting in Week 10.
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TO: Insert name of CEO of selected Company
FROM: Your name
DATE: Today’s date
RE: How to Win: Strategic Options Assessment and Recommendation
(Student to update all sections color-coded in RED and change color to BLACK)
- Introduction Include a brief opening paragraph that summarizes the purpose and key content of this executive brief.
- Suggested Ranked Moves: The three Game-Winning Moves I considered are in rank order:
- Top-ranked move [Summarize the best move from Week 6 lecture notes with a few details to explain. For example, if you chose acquisition, who might you buy? If you chose geographic expansion, where would you expand? If you chose discontinuous innovation, what would the innovation be?]
- Second-ranked move [Summarize your second-best winning move as described above]
- Third-ranked move [Summarize your third-best winning move as described above]
- Recommended Move
Expand on your top ranked move from the list here. Provide your rationale on why you think it will generate financially attractive growth (including both incremental revenue growth and commensurate incremental profit growth).
- Alignment Describe how your top-ranked move aligns (or conflicts) with your key strength/weakness identified in your Playing Field template?
- Required Investments Most moves require investments of resources and money. What are some significant investments that would be required to implement this move? Note, we are not looking for dollar figures; instead, we are looking for the key categories of investments (like hiring people, investing in new capabilities, or building new manufacturing plants, etc.)
- Risks and Risk Mitigation
Most moves have risks that need to be considered. What are the most significant risks and what is your recommended risk mitigation plan? How do you think the competition will react to your move?
- Competitive Response
Explain how you think the competition will react to your Move. What counter moves might they make? How much, if any, uncontested space will your move create and for how long?
Provide an effective persuasive concluding paragraph that is “fit for use” for a CEO. This summary should assert the recommended Move while simultaneously providing reasonable and fair balance on investments and risks. If this conclusion is excised from the executive brief, it could effectively be used as the elevator pitch for the Move.
Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are allowable if additional supplemental information is needed for the brief.