For your current organisation or one you have worked for, or one that you are familiar with, or one that you wish to choose, critically evaluate the management of its reputation and relationships with the organisations stakeholders using both academic theory and management practice tools and techniques. In doing so you will need to identify any key external, internal and relational forces and influences that shape the organisations reputation and stakeholder relationships. You will also need to take into consideration any gaps between the sought benefits that arise from possessing a robust reputation and relationship approach and any risks that may tarnish the organisations reputation and relationships. Following the conclusions of your critical evaluation, justify and produce a set of recommendations on how the organisation can address and enhance its stakeholders perceptions of the organisations reputation and relationships, be they negative or positive, through the design and development of a comprehensive robust communications and relationship management planned approach. This part of the question is worth 70% of your marks with a word limit of 3,000 words +/- 10%
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