Cultural Representations

Project Rubric: Evaluation
Evaluation		Which Resources Can Help?
Analyzes implicit and explicit messaging in each media product, including values and ideologies	☐ Mastered ☐ Not Yet	Unit Resources: How Culture Impacts Communication
Identifies cultural highlights in various communication messages	☐ Mastered ☐ Not Yet	Unit Resources: How Culture Impacts Communication Unit Resources: Communicating Culture
Identifies culturally misrepresentative information or ideas within various communication messages	☐ Mastered ☐ Not Yet	Unit Resources: Cultural Misrepresentations
Determines how cultural representation in messages may shape personal views and understanding of cultural identities	☐ Mastered ☐ Not Yet	Unit Resources: How Communication Impacts Culture
Assesses the potential consequences of sharing communication messages with various audiences	☐ Mastered ☐ Not Yet	Unit Resources: How Communication Impacts Culture Unit Resources: Cultural Misrepresentations
General		Which Resources Can Help?
Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose	☐ Mastered ☐ Not Yet	Academic Support
Lists sources where needed using citation methods with no major errors	☐ Mastered ☐ Not Yet	Citation Help

Evaluation: Identify the title of each media product, then determine whether each numerical item is evident. In your evaluation, refer to specific examples within each media product by describing the setting, people, time, or other. The textboxes will expand as you type, so ensure you include sufficient rationale behind your analysis for each media product.

 

Media Product Title:

 

1: Media product contains implicit or explicit messaging.
Yes / No
Analyze explicit or implicit messaging in the media product. Consider whether each message is intended to confront, challenge, or shock the audience or whether there are specific values or ideologies incorporated throughout the messaging.

 

2: Media product contains appropriate representations of various cultures.
Yes / No
Identify cultural highlights in each media product. For instance, consider the use of titles, verbal tone, language, dress, setting, images, text, body language, signs, distance, eye contact, touch, gestures, facial expressions, and setting. Depending on the type of media product, you may also assess depictions of low- and high-context cultures.

 

3: Media product contains misrepresentations of various cultures.
Yes / No
Identify culturally misrepresentative information or ideas within each media product. Consider generalizations, stereotyping, prejudices, discrimination, or other forms of misrepresentations.

 

4: Media product influences my personal views of various cultures.
Yes / No
Determine how each product influences your understanding of identities related to age, class, religion, gender, disability, LGBTQ identification, race, or ethnicity. For instance, you may agree with the set of values depicted, or you may challenge dominant beliefs or values that are embedded within messages you receive.

 

5: Media product influences audience views and actions.
Yes / No
Assess the potential consequences of sharing messages with various audiences. Consider the purpose of the message and how various audiences may be influenced. For instance, audiences may change their personal views, feel disrespected, question or distrust the media source, become fearful, or develop a generalization or negative perception toward certain groups (such as women, minorities, the elderly, or other).

 

 

Media Product Title:

 

1: Media product contains implicit or explicit messaging.
Yes / No
Analyze explicit or implicit messaging in the media product. Consider whether each message is intended to confront, challenge, or shock the audience or whether there are specific values or ideologies incorporated throughout the messaging.

 

2: Media product contains appropriate representations of various cultures.
Yes / No
Identify cultural highlights in each media product. For instance, consider the use of titles, verbal tone, language, dress, setting, images, text, body language, signs, distance, eye contact, touch, gestures, facial expressions, and setting. Depending on the type of media product, you may also assess depictions of low- and high-context cultures.

 

3: Media product contains misrepresentations of various cultures.
Yes / No
Identify culturally misrepresentative information or ideas within each media product. Consider generalizations, stereotyping, prejudices, discrimination, or other forms of misrepresentations.

 

4: Media product influences my personal views of various cultures.
Yes / No
Determine how each product influences your understanding of identities related to age, class, religion, gender, disability, LGBTQ identification, race, or ethnicity. For instance, you may agree with the set of values depicted, or you may challenge dominant beliefs or values that are embedded within messages you receive.

 

5: Media product influences audience views and actions.
Yes / No
Assess the potential consequences of sharing messages with various audiences. Consider the purpose of the message and how various audiences may be influenced. For instance, audiences may change their personal views, feel disrespected, question or distrust the media source, become fearful, or develop a generalization or negative perception toward certain groups (such as women, minorities, the elderly, or other).

 

 

 

 

Media Product Title:

 

1: Media product contains implicit or explicit messaging.
Yes / No
Analyze explicit or implicit messaging in the media product. Consider whether each message is intended to confront, challenge, or shock the audience or whether there are specific values or ideologies incorporated throughout the messaging.

 

2: Media product contains appropriate representations of various cultures.
Yes / No
Identify cultural highlights in each media product. For instance, consider the use of titles, verbal tone, language, dress, setting, images, text, body language, signs, distance, eye contact, touch, gestures, facial expressions, and setting. Depending on the type of media product, you may also assess depictions of low- and high-context cultures.

 

3: Media product contains misrepresentations of various cultures.
Yes / No
Identify culturally misrepresentative information or ideas within each media product. Consider generalizations, stereotyping, prejudices, discrimination, or other forms of misrepresentations.

 

4: Media product influences my personal views of various cultures.
Yes / No
Determine how each product influences your understanding of identities related to age, class, religion, gender, disability, LGBTQ identification, race, or ethnicity. For instance, you may agree with the set of values depicted, or you may challenge dominant beliefs or values that are embedded within messages you receive.

 

5: Media product influences audience views and actions.
Yes / No
Assess the potential consequences of sharing messages with various audiences. Consider the purpose of the message and how various audiences may be influenced. For instance, audiences may change their personal views, feel disrespected, question or distrust the media source, become fearful, or develop a generalization or negative perception toward certain groups (such as women, minorities, the elderly, or other).