Demonstrate an integrative understanding of both the context and environment in which marketing research takes place Apply marketing research principles and concepts inclusive of ethical practices.

Demonstrate an integrative understanding of both the context and environment in which marketing research takes place;

Apply marketing research principles and concepts inclusive of ethical practices;

Access and select a range of both qualitative and quantitative data collection techniques.

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Demonstrate an extended knowledge of secondary and syndicated data sources

Design a research project including a sampling plan and a survey instrument;

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