Develop the marketing mix of your product or service
Week 4.1 Discussion
Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Next, discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail.
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Using this same favorite product as from discussion 4.1, differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of your favorite product from that of a competing product. Explain the basis of your findings
Week 4.3 Discussion
Discuss the elements of the marketing mix for your fave product (discussion 4.1). Be sure to externally research the marketing mix and include the fifth P; explain why the fifth P is essential in today’s marketing mix..
Week 4.4 Discussion
Discuss the product life cycle of the product you identified in discussion 4.1. Now, think of the industry behind your product; do industries have similar life cycles? Discuss the industry life cycle of your product.
Marketing Mix
Read the rubric below to develop a scope of work.
Develop the marketing mix of your product or service.
Describe each of the P’s of your marketing mix (do not define the P’s, as in the textbook definition. Keep the discussion about the P’s in YOUR marketing plan).
Then, use this information to create a table or illustration that presents the marketing mix and how it will be operationalized in the marketing plan. The marketing plan is a playbook, so be very specific about how each P will be operationalized in the marketing plan.
Be sure to explain the table in a detailed narrative. Do not leave the interpretation of the table to the reader to discern. Always explain the takeaways you want the reader to comprehend.
Align your paper with the rubric below. The section headers should be Marketing Mix Description, Operationalizing the Marketing Mix, and References.
Marketing Mix
MKTU 605: Week 4 Assignment and Rubric
Value: 100 Points
Read the rubric below to develop a scope of work.
Develop the marketing mix of your product or service.
Describe each of the P’s of your marketing mix (do not define the P’s, as in the textbook definition. Keep the discussion about the P’s in YOUR marketing plan).
Then, use this information to create a table or illustration that presents the marketing mix and how it will be operationalized in the marketing plan. The marketing plan is a playbook, so be very specific about how each P will be operationalized in the marketing plan.
Be sure to explain the table in a detailed narrative. Do not leave the interpretation of the table to the reader to discern. Always explain the takeaways you want the reader to comprehend.
Align your paper with the rubric below. The section headers should be Marketing Mix Description, Operationalizing the Marketing Mix, and References.
This assignment is due Sunday of week 4 by 11:59 pm.
Rubric: Evaluation Criteria
| Grading Elements | Exemplary | Proficient | Developing | Emerging
|
| Marketing Mix Description | 30-25
Clearly and concisely describes the marketing mix of your product/service.
|
24-20
Fairly clearly describes the marketing mix of your product/service. .
|
20-15
Describes the marketing mix of your product/service.
.
|
15 – 0
Vaguely describes the marketing mix of your product/service.
|
| Operationalizing the Marketing Mix | 30-25
Clearly and concisely describes the five Ps and how they are operationalized in the marketing plan. |
24-20
Fairly clearly describes the five Ps and how they are operationalized in the marketing plan.
|
20-15
Somewhat describes the five Ps and how they are operationalized in the marketing plan.
|
15 – 0
Vaguely describes the five Ps and how they are operationalized in the marketing plan.
|
| References
|
20-18
Lists at least six references supporting the marketing mix. |
17-14
Lists at least five references supporting the marketing mix.
|
13-11
Lists at least three references supporting the marketing mix.
|
10 – 0
Lists fewer than two references supporting the marketing mix.
. |
| Writing & Presentation Mechanics and APA
|
20-18
The narrative and presentation are logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. Paper is APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.
Paper is aligned to the rubric.
|
17-14
The narrative and presentation are logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.
Paper is aligned to the rubric. |
13-11
The narrative and presentation are somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted.
The presentation does not apply the graphic called out in the assignment description.
The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.
Paper is not aligned to the rubric. |
10 – 0
The narrative and presentation lack clarity and may be confusing and too long or too short. Paper is not APA formatted.
Numerous errors in spelling, grammar and/or punctuation.
The presentation does not apply the graphic called out in the assignment description.
The presentation is text-heavy. The presentation is not supported by data.
Paper is not aligned to the rubric. |
