Take some time to view the following four videos(at least twice)on the future of shop-ping. Video
1. Alibaba’s New Retail Experience (5mins)
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2. Retail 2020: 5 Technologies (6mins)
3. Supermarket 2020: A vision of the future(4mins)
4. Location Based Marketing (3mins)
https://www.youtube.com/watch?v=UC5vB7wLXcANow answer the following 4 questions:
1.Does the huge growth in ‘online shopping’ really mean the extinction of the traditional‘high street’ store…or can they successfully co-exist?
2.Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and disadvantages of each technology.
3.In v ide o 3we see Symphony Retail’s vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain.
4.We are told that Location-Based Marketing is about connecting people, places and media (Vide o 4). What are the ethicalconsiderations around businesses knowing every ‘place’ wevisit?
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