Watch the video clip of Gary Pisano discussing the operations strategy of Southwest Airlines. As you watch the clip, be thinking about how that model might be considered conceptually in a healthcare setting. (https://www.youtube.com/watch?v=XxU83BL_QDE) Chapter 6 and 7 discuss the ways in which strategic directions are developed, evaluated and selected. Make sure that you review the following tables from your text. Exhibit 6.5 looks at adaptive strategies, Exhibit 6.9 looks at the ways you will accomplish your adaptive strategy. Exhibit 6.10 and 6.12 review the advantages and disadvantages of the various strategic positions and positioning strategies. Once you view the video and look at the exhibits in more detail you will write a 3-4 page paper (not including title page and reference page) and answer the following questions: 1. What strategies did Southwest put into place in order to be successful? 2. What aspects of their plan could be implemented or may have already been implemented into a healthcare setting? 3. Consider Exhibit 6-4, the Strategic Thinking Map. Find a healthcare organization, it can be a multi-hospital system, a standalone facility, a group practice or some other organization related to healthcare. Identify the organization and give a brief description of it. Make sure that the organization you select will allow you to answer question #4 below. 4. In what ways did the organization you selected illustrate the four major components of the strategic map: adaptive strategies, market entry strategies, competitive strategies and implementation strategies. You are to utilize APA formatting for this paper including the reference page and in-text citations. Use at least 3 outside scholarly resources. This does not include your textbook, your videos, or the webpage for your selected healthcare organization.
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