Discussion 05 (Marketing Management)

Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

APA Format, No Plagiarism, 500 words or more. Add references. Add citations

One Owner, Many Hats

Wanda finally decides to move her business out of her home and rent a small building in town that has space for a commercial kitchen as well as enough room for some retail sales. She knows that her business is going to have more “moving parts” that will need to be managed, but she isn’t sure what that will entail. When you press Wanda for details, she says that if she does expand, she will add the following positions to the company:

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