Drawing on their findings, the candidate should speculate on how they see the rum category and market developing over the next ten years.

Drawing on their findings, the candidate should speculate on how they see the rum category and market developing over the next ten years.
Topic: The rum revival After the gin renaissance of recent years could we be witnessing the start of a rum revival? Articles in The Times and on www.cbsnews.com , as well as in the trade press, suggest that innovation and premiumisation are flourishing in the rum sector. Rum is a lightly regulated category compared to some other spirits. From the building of new artisanal distilleries around the world, through the repositioning of classic brands, to the opening of rum-focused bars, the drink is reaching out to a new customer base. Requirements: (1) Assignments must contain a bibliography showing the sources used to research the topic. (2) Students are reminded of the need to draw on a range of sources in their assignment (including the course materials, trade/general press and other industry sources). There should be clear evidence of critical analysis of source material and well-reasoned personal commentary, together with relevant examples to support the points made. Required sections Below are the following required sections and its propotion. Introduction and statistics( 25%) students should present statistics outlining the global market for rum. You should also present more detailed figures for a national market of their choice, and are encouraged to highlight any trends at both global and national levels. 2. Innovation, premiumisation and range extension ( 50%) Students should discuss how new ideas in the production and marketing of rum have breathed life into what was often seen as a static, rather conservative product. 3. The bar scene (10%) Students should describe how the bar scene has helped to drive the rum revival. 4. Personal commentary ( 15%) Drawing on their findings, the candidate should speculate on how they see the rum category and market developing over the next ten years.