Drout Advertising Research Project



For this part of the case:

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  • Propose and test some meaningful hypotheses [based on the data] that will help Ms. Drout understand and explain the results.
  • Include two-sample tests, ANOVA, and/or Chi-Square tests for independence as appropriate.
  • Draw final conclusions about the perceptions of the role of advertising in the reinforcement of gender stereotypes and the impact of empowerment advertising.


Write up your findings in a formal document.


An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant to

Ms. Drout USING our class:

Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Drout Advertising Research Project Report.


Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.


Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers.

.I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.