ethical branding in franchising | marketing | Saint Thomas University
After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below.
Case Analyses Outline Template.docx
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- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
- No references required.