Evaluate the company’s external environment.

Determine how to create value and sustain competitive advantage using the environmental scanning strategy.

Choose an organization according to the following:

Current employer: Acadia Healthcare Company

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The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Determine how to create value and sustain competitive advantage using the environmental scanning strategy.

Evaluate the company’s external environment.

Assess the company’s general environment.

Evaluate the organization’s industry operating environment.