Forecasting Sales




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As noted in this week’s introduction, a lack of historical information adds additional uncertainty to forecasts for startups. There are a number of ways entrepreneurs cope with this issue, and one approach is presented in the following video: Startup Financial Projections—Sales (Links to an external site.). Analyze the information in the video using a critical thinking lens and present your conclusions about the recommendations offered.

You are going to create an initial discussion post that address the following:

Why does the speaker suggest top down sales projections are careless and not useful?
Why does the speaker suggest competitor based sales projections are careless and not useful?
Evaluate the speaker’s suggested approach and offer two reasons why you agree or disagree with the suggested approach.
Offer a link to an article or a video that offers an approach to estimating sales for a startup.

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