How is CRM deployed in several industries and the not-for-Profit context?
Customer Relationship Management (CRM):How is CRM deployed in several industries and the not-for-Profit context?. The role of reflective report /essay submission is to engage students for browsing the extant and modern literature readings.
How is CRM deployed in several industries and the not-for-Profit context?
Customer Relationship Management (Individual Reflective Report)
Assessment Aim: The role of reflective report /essay submission is to engage students for browsing the extant and modern literature readings which revolve around subject developments in the recent era.
It also refines students’ ability to understand the key issues related to the subject, demonstrate the understanding of high-level of appropriate concepts, and comprehensive and critical analysis of the central issues in the current age.
Essay/Report assessment will help students obtain LO1.
Answer the following questions:
1.Firstly, how is CRM deploy ed in several industries and the not-for-Profit context? Please support your answer with an example.
2. Secondly, what is the importance of customer lifetime value (CLV)? If a firm neglects the churn rate, what impact will it have on the customer lifecycle?
3. Further, please select a service firm/organisation of your own choice and evaluate its sales, services, and marketing automation process. In your opinion, what improvements the firm/organisation needs in their CRM processes (Sales, service and marketing)?
4. Lastly, after the COVID-19 pandemic in 2020, firms/organisations opted to interact with the customer virtually in every industry. In addition, how, in your opinion, should the CRM process change/improve to address any such environmental disruption/hostility in the future? Consequently, please address each step of CRM processes and support your answer with an example.
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Order Paper NowWord Limit: 1500 words, excluding footnotes and reference lists.
Examiners are free to disregard footnotes that contain inappropriate information or information that should belong in the main text.
The Writeup
You also need to carry out some research and support all your answers with references.
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