(1) type of organization (e.g., public, private, legal entity type, etc.) Starbucks is a public coffeehouse chain (2) organizational history and structure (e.g., age, size, officers, locations, etc.) The original Starbucks location opened in Seattle, Washington in 1971. They now have 29,324 locations worldwide. They are the 3rd largest fast food restaurant chain by number of locations in the world (3) strategic elements (e.g., mission, vision, core values, objectives, strategic direction, etc.) starbucks does not readily present its vision statement however after digging on their website it reads to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. (4) major products/services produced and/or marketed Coffee beverages, smoothies, tea, baked goods, sandwiches (5) marketing strategies (targeted customers, differentiators, marketing communication efforts, etc.) (6) financial health and performance (based on annual reports, SEC filings, stock value, etc.) (7) current issues (internal and external) facing the company and their strategies/plans to address (based on information gleaned from annual reports, quarterly reports, press releases, news articles, etc.) (8) competitive threats/issues facing the company and their strategies/plans to address. Good sources of information for your topic include the companys latest annual report, the companys website, industry and trade associations and/or publications, financial analyst reports (e.g., Hoovers), business news articles, etc. Project Deliverable Prepare a written report (a professional, business-like research paper) addressing each of the eight components listed above plus an additional component (section 9 of your report, as detailed below): (9) how you (as a business student and based on your research) view the companys current situation how you think the company is doing compared to others within their industry? what are they doing right? what are they doing wrong? is the company positioned well for the future is the company going to be/remain successful etc.? * Be sure to include visual aids (e.g., charts, tables, graphs, etc.) in your report, as appropriate, to explain your findings. Be sure to format and present the report in a professional, business-like manner.
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