Hunter Valley Wine Tourism – Field Trip Report

Hunter Valley Wine Tourism – Field Trip Report
As a class field trip, we visited the Hunter Valley Wine Area: With the purpose to learn more about Wine Tourism. We visited 5 stops on our tour. – First, to the information centre to learn more about Wine Tourism in the area – Second, to the hunter valley gardens shopping centre to see the local stores – Third, to the Tamburlaine Organic Winery to experience the 5 senses experience of a winery – Fourth, we stopped for lunch (pizza) at The Brokenwood winery and an edutainment tasting – Finally, we visited the Hunter Valley Chocolate Factory to see the diverse products the region has to offer Upon returning from the field trip, students will need to write a reflection of your visit. This will include your thoughts on the experiences you underwent during the trip and your impressions of both the wine and the tourism industry in the region related to subject theory. As a minimum the following topics will need to be covered: – Your thoughts and observations on the wine tourism experience at each winery. – How does it relate to the theory we have been discussing in class? (I will provide the attachments). – What did you personally notice and feel during your time there? – What does the Hunter Valley offer besides cellar door visits? From secondary research: – Identify and outline one new potential market the region should be catering for and support this with solid research and reasoning. – Discussion of the development of the Hunter Valley as a wine tourism destination the opportunities available, potential threats, competition from other regions. – The sustainability of the wine tourism industry in the region what is being done to protect the physical/socio-cultural and economic environments in the area? – Available; Quadri-Felitti & Fiore (2012), Mancino & Lo Presti (2012), Roberts & Sparks (2006), Getz & Brown (2006) as a starting point plus additional secondary research is required. You may write in the first person Please note in all assignments you will need to use references to class lecture content/ readings (attached to order), tourism websites or additional sources to substantiate your reflection. My Notes: – I have provided some thoughts from my experience on each stop below but feel free to fill in the gaps where needed – I would be happy to provide any other information you might need – I have attached the lecture content to relate back to the in-class theories needed. The criteria: Key ideas are specific to the subject, very clearly stated and well supported from classes. Reflection is written in a logical and coherent manner Journal shows insightful and balanced thought, application and understanding of theory has been rigorously demonstrated Exceptional range of examples and references illustrates reflection well High standard of academic writing, including spelling and grammar