Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in the market.

Description

Choose a company or product that would compete with your resturant business. Describe the overall market (such as the hotel market or, more defined, resorts or B&B) and potential market segments therein.

Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in the market.

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What does this mean for your business?

Consider the following:

What roles do product attributes and perceptions of attributes play in the positioning of a product?

Can an attribute common to several competing brands contribute to a successful positioning strategy?

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