In the context of a hospitality or tourism business sector of your choice, identify 2 recent academic articles (published in the past two years) that address one or two strategic marketing-related topics

To search for an academic journal article, you can use GoogleScholar and / or the Ryerson University Library.
In the context of a hospitality or tourism business sector of your choice, identify 2 recent academic articles (published in the past two years) that address one or two strategic marketing-related topics (e.g., marketing research, competitive analysis, market segmentation, market positioning, pricing, distribution, product development, customer loyalty, social media marketing, brand management, etc.). Write (a) a summary of each of the article and (b) a discussion of what you learned from each article as it applies to the sector you chose. (You are encouraged to choose an article that relates to your project 2 topic). To search for an academic journal article, you can use GoogleScholar and / or the Ryerson University Library.