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Choose ONE of the Big Ideas that ONE of your team members submitted in the Individual Assignment 1. This
will be the product concept you will work on for this The Big Idea Part 2 assignment and for the Big Idea Part 3
The best choice of a “Big Idea” for this project will be:
o A tangible product, not a service
o An idea that is creative and original – i.e. “never seen before on the face of the earth”
o An idea for a product that has a clearly defined target market – not for everybody – something that would fill a
market gap for a very specific group of people with a strongly felt unmet need.
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