Integrated Marketing Communications



For this week’s module, please review Chapter 10 and 11 from your textbook. After reviewing the chapters, and the course learning resources, please Briefly Explain or Simply respond to the following integrated Exercises below:

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From Chapter 10

Alternative Marketing
Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person’s recommendation? How important is the recommendation of others in your purchase decisions?
Discuss the difference between buzz marketing and stealth marketing. If you were hired as a marketing manager for a local business, would you support a stealth marketing campaign? Why or why not?


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