Marketing-Technology Interface

• Provide regular updates on your Google Doc and ask Anthos to look and provide feedback; start by asking Anthos if the ‘premier research lab’ that you have chosen is acceptable • Use the report structure provided • Use as much of the material from topics 9 to 12 as possible. This includes Globalisation Strategies, Manufacturing-Technology Interface, Marketing-Technology Interface, Organisation-Technology Interface • Stick to the word limit in the body of the report (2500 words); attachments and references are not counted in the word limit. If you go over the word limit, make sure that any additional material is relevant and important and then put into attachments. Summarise what is in the attachment in the main body of the report • Make your report interesting to read (e.g. Tables, Figures) • Edit the report for grammar, spelling mistakes etc • Understand the requirements in the rubric • Use credible and current references where possible. If you use old references, indicate why these are relevant. Use the Harvard Referencing system • Do a rigorous and well researched literature study • Provide detailed recommendations and prioritise them (I recommend that you use the SMART methodology for recommendations: Specific, Measurable, Achievable, Relevant, and Time-bound); you can prioritise by indicating which recommendations are short, medium, or long term • You are postgraduate students- look for some original content, and use a creative approach • Be insightful and add value that goes beyond just stating facts • Do not plagiarise or get others to do your assignment for you