MKT 121 Customer Service Unit 3 Examination14. Which of the following examples is NOT an example of something a company

MKT 121 Customer Service Unit 3 Examination14. Which of the following examples is NOT an example of something a company can do toenhance extrinsic value?a. Multiple varietiesb. Packagingc. Guaranteesd. Add-ons15. Customers will perceive long-term warranties as:a. an unnecessary expense.b. a method used by the company to gouge the customer.c. extremely valuable.d. of higher value than short-term warranties.16. To enhance value through goodness of product fit:a. make sure you have responded to customer comments and altered your product orservice accordingly.b. think of customers as individuals, not demographic groups.c. back up your product with a clear warranty so your customer will feel comfortable beingable to fix a poor fit.d. think of ways to allow customers to customize your product or service.17. Industrial intimacy:a. means allowing customers to select from menus of product characteristics.b. comes from better understanding of the specific needs and wants of customers.c. comes from focusing on what is important to the customer.d. All of the above.18. Customers of online stores have come to expect e-tailers to send immediate emailacknowledgments showing:a. status of the order.b. shipping dates.c. costs.d. All of the above.19. Communication efficiency is a ratio of the costs of:a. communicating relative to the number of people reached by the message.b. a communication medium relative to the credibility of that medium with the targetaudience.c. both a and bd. neither a nor bUnit 3 Examination 107 MKT 121 Customer Service20. Communication effectiveness is NOT best achieved when the message is:a. received by the intended people.b. efficient.c. remembered.d. used.21. The best companies to work for:a. typically use multi-faceted employee training.b. allow employees to train themselves using on-the-job training.c. treat employees as hired hands.d. None of the above.22. Clear business communication doesnt mean:a. avoiding jargon.b. being abrupt.c. avoid using stock numbers or abbreviations.d. All of the above.23. Which of the following failings is NOT a hindrance to clear communication?a. failure to express appreciationb. failure to offer an alternative solutionc. failure to provide a reasonable explanationd. failure to get to the point24. The concept of bringing customers together to share or disseminate information is:a. old fashioned.b. inconvenient for customers.c. a user group.d. an unwelcome intrusion from a customers point of view.25. Critical actions in e-commerce include:a. making customer support easily accessible.b. honoring the customer feedback loop.c. neither a nor bd. both a and bMKT 121 Customer Service Unit 3 Examination14.

MKT 121 Customer Service Unit 3 Examination14.

Which of the following examples is NOT an example of something a company can do toenhance extrinsic value?a. Multiple varietiesb. Packagingc. Guaranteesd. Add-ons15. Customers will perceive long-term warranties as:a. an unnecessary expense.b. a method used by the company to gouge the customer.c. extremely valuable.d. of higher value than short-term warranties.16. To enhance value through goodness of product fit:a. make sure you have responded to customer comments and altered your product orservice accordingly.b. think of customers as individuals, not demographic groups.c. back up your product with a clear warranty so your customer will feel comfortable beingable to fix a poor fit.d. think of ways to allow customers to customize your product or service.17. Industrial intimacy:a. means allowing customers to select from menus of product characteristics.b. comes from better understanding of the specific needs and wants of customers.c. comes from focusing on what is important to the customer.d. All of the above.18.

MKT 121 Customer Service Unit 3 Examination14.

Customers of online stores have come to expect e-tailers to send immediate emailacknowledgments showing:a. status of the order.b. shipping dates.c. costs.d. All of the above.19. Communication efficiency is a ratio of the costs of:a. communicating relative to the number of people reached by the message.b. a communication medium relative to the credibility of that medium with the targetaudience.c. both a and bd. neither a nor bUnit 3 Examination 107 MKT 121 Customer Service20. Communication effectiveness is NOT best achieved when the message is:a. received by the intended people.b. efficient.c. remembered.d. used.21. The best companies to work for:a. typically use multi-faceted employee training.b. allow employees to train themselves using on-the-job training.c. treat employees as hired hands.d. None of the above.22. Clear business communication doesnt mean:a. avoiding jargon.b. being abrupt.c. avoid using stock numbers or abbreviations.d. All of the above.23.

MKT 121 Customer Service Unit 3 Examination14.

Which of the following failings is NOT a hindrance to clear communication?a. failure to express appreciationb. failure to offer an alternative solutionc. failure to provide a reasonable explanationd. failure to get to the point24. The concept of bringing customers together to share or disseminate information is:a. old fashioned.b. inconvenient for customers.c. a user group.d. an unwelcome intrusion from a customers point of view.25. Critical actions in e-commerce include:a. making customer support easily accessible.b. honoring the customer feedback loop.c. neither a nor bd. both a and b https://charteredessay.com/mkt-571-business-to-business-marketing1-there-are-several-ways-that-business-to-business-marketing-is-different-from-consumermarketing/

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