MKT 625 Final Project Milestone Three Marketing Challenge, Concept, and Goals Guidelines and RubricPrompt

MKT 625 Final Project Milestone Three: Marketing Challenge, Concept, and Goals Guidelines and RubricPrompt:

For Milestone Three of the final project, you should provide a 24 page statement that focuses on the marketing challenge, concept, and goals of yourstrategic internet marketing plan. In your statement, include the following critical elements:? Marketing Challenge: Describe the marketing challenge for the product, brand, or service you selected and why it exists. Include both domestic and international challenges. Describe these challenges in terms of your clients overall marketing strategy and current marketing initiatives. Provide examples from your audience audit and other research data to support your opinion.? Marketing Concept: Describe two concepts for your client for your strategic Internet marketing campaign. One concept should be for a digital asset, such as a website, microsite, or mobile application. The second concept is for a social media campaign. Describe your ideas and how they fit into your overall strategy. Do your concepts have a purpose? What is their significance in the overall marketing strategy?

MKT 625 Final Project Milestone Three: Marketing Challenge, Concept, and Goals Guidelines and RubricPrompt

How do they fit the audience profile, which you studied and identified in Milestone One? Describe what channels you will use to push these ideas through and why. Include how the concepts relate to each other and how they fit into the overall marketing strategy.? Your Campaign Goals: Describe at least two goals for this campaign. Make sure that the goals are SMARTspecific, measurable, achievable, results- focused, and time-bound.? Metrics: Recommend metrics for this project, which will ensure its success. Explain why you feel these metrics are appropriate. Provide reasons and examples based on your research.?

MKT 625 Final Project Milestone Three: Marketing Challenge, Concept, and Goals Guidelines and RubricPrompt

Samples: Include at least four samples of the social media content including screenshots, examples of tweets, picture captions, hashtags, or any related media or media strategy used. Guidelines for Submission: Milestone Three of your strategic digital marketing proposal should be 23 pages in length and follow these formatting guidelines: double spacing, 12-point Times New Roman font, and one-inch margins.My client is: APPLEstrategic internet marketing plan. In your statement, include the following critical elements:My client is: APPLE https://charteredessay.com/mkt5011-identify-and-discuss-opportunities-and-challenges-that-have-been-brought-about-by-the-integration-of-eu-markets/

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