Reflect on any market research you come across with regards to the product/service. Define the key customer segments and critically analyse and evaluate their different needs.

Pecha Kucha On tourism organisation’s product or service.

Assessment Task:

Individually you are required to present a 6 minutes and 40 seconds Pecha Kucha (20 slides of 20 seconds). Depending on government restrictions this will either be in class or online.

Assessment Instructions:

You are to research a tourism organisation’s product or service of your choice and produce a 6-minute 40-second Pecha Kucha (see below for what it is) presentation based on the following:

Aim and objectives of your presentation

The product or service: Introduce the product/service and then analyse the markets in which it competes.
Market Research: Reflect on any market research you come across with regards to the product/service. Define the key customer segments and critically analyse and evaluate their different needs.
Competition: Conduct an analysis of the key competitors and their strategies in the market.
SOAR Analysis: Conduct a SOAR analysis on the product/service and establish critical recommendations on the success of the product/service (based on your SOAR findings) within a globally competitive environment.

Strategic Recommendations: Make strategic recommendations as to how sales and revenues of the product/service could be developed.

Conclusion and Recommendations: Develop critical conclusions and recommendations with regards to the marketing of the product/service (based on all of the above).

Remember that you are expected to use underpinning theory to support your arguments and to establish a critical discussion.

What is PechaKucha?

PechaKucha 20×20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images.

The following links explain the Pecha Kucha concept. Guidelines on how to create a Pecha Kucha presentation are also included:

http://www.pechakucha.org

Weighting and Contribution to the overall module mark:

25%

Learning outcomes assessed:

Evaluate and choose between a variety of strategic tourism business options in the light of global economic, political and environmental conditions.

Ability to apply creative solutions to resolve complex management problems
To deliver a concise, focused analytical presentation in a time-constrained environment.

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