Strategic Management     

 

Introduction

            Ferrari has distinguished itself as one of the biggest brands as explained in the case. This is due to the fact that they manufacture high-performance cars, are famous for winning Formula 1 races, and merchandising of Ferrari products. Thus such a big brand has an impact on the selection and recruitment of new employees

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The impact of the Ferrari brand name on the recruitment and selection of new employees

As mentioned in the case, the high standards of the Ferrari products require an alignment with people management. One of the effects of the strong brand name on the recruitment is that there are very many candidates who are interested in the job. For instance, there was an average of 20 candidates competing for each position. Another impact is that the recruitment is highly selective. A big brand name like Ferrari will only be interested in the best and most professionally qualified. This shows that the big brand name attracts many job-seeking candidates. This is closely related to the fact that the brand is well-known. Its qualities have therefore been broadcasted through Media. For example, having been listed as the number one on the list of best workplaces is enough to have many people wish to work there.

 

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Advantages and disadvantages of a strong brand name for the recruitment and selection of new personnel

Thus a strong brand name presents both the pros and cons for the recruitment and selection process. One of the advantages is that the candidates are already familiar with the company/organization making the recruitment process simpler. Also, a strong brand name attracts highly qualified candidates. On the part of the disadvantages, the recruitment process is highly selective and competitive. Also given that the employees are proud of their work, there is low employee turnover hence limited job vacancies are limited.

 

Potential best practices in HRM within Ferrari

The potential best practices within Ferrari include information sharing, employment security practices, the continuous growth of employees, and the selective recruitment of employees. Employment security practices within Ferrari include linking the employee wellbeing to personal growth. This ensures that the employees are committed to the organization. Employees are also encouraged to share their ideas hence an involvement in product development. Selective hiring ensures the employment of workers who add value to the organization.

 

To what extent are they aligned to each other within Ferrari?

It is clear that these best practices are aligned with each other for Ferrari success. The recruitment of employees with high potential is aligned with their continuous growth. This then makes it easy to ensure their employment security. Also, information sharing is aligned with employee involvement in product development.

Risk of a high-performance work environment for employee well-being within Ferrari

The high-performance work environment of Ferrari is likely to affect the well-being of the employees. Ferrari has very high expectations from the workers thus there is the risk of being overworked and mistreated. Also in the effort to maintain and protect a strong brand name, the plight and issues facing the workers may not be well raised. For example, in the case, the workers were asked to cover up when they had injuries. Finally, there is also the risk of under-compensation due to an increase in productivity not being matched with an increase in pay.

 

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