There are roughly 3.81 billion people using social media, or as our section refers to it, The Cloud. The
Cloud is truly a semiotic space that not only mimics the intricacies of society, it also actively uses
highly sophisticated, addictive, tactics to keep us there, and away from what our natural social
environments once were. Like drug addicts, we have become “users” and our “feed” like our food
diets, have changed and determined what our mental physique looks like. Perhaps in attempts to
“diet” from this mental junk food, a semiotic analysis on this relatively new way of perceiving the
world is one way we can slowly taper off the digital side effects from spending our time with our
head in The Cloud.
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