The world’s largest advertiser and a “house of brands.”




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1.Visit P&G, the world’s largest advertiser and a “house of brands.” Pick a brand to work with. Here’s the link again:

2.Use the example provided (see lecture slides) and use the blank template (see attached one-page PDF) to create a brand pyramid. Or feel free to sketch an actual pyramid or just write out the components of a pyramid, whatever easiest for you if you can’t print the pyramid.

3.Explain your choices in a one-page essay that accompanies the pyramid. Why this brand? What is is about the brand’s language (packaging, ads, brochures, website, etc.) that speaks to you? What words/images grab your attention and what do they mean? What underlying Maslow needs are they speaking to in you?

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This is the link to the slides







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