We are the seller of BRP company (https//www.brp.com/), we are trying to export our product which is the Sea-Doo to Australia.

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We are the seller of BRP company (https://www.brp.com/), we are trying to export our product which is the Sea-Doo to Australia.

Based in the information below, you will need to do some research to answer the following 3 questions:

I. The Company:

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The Canadian company manufacturing recreational vehicles is Bombardier Recreational Products Inc. In 2003, it was created. This independent company continued vehicle development in the same fields started 60 years earlier by its founder (Bombardier Recreational Products).

https://www.brp.com/

I. The Product:

Sea-Doo

In FY2019, to celebrate 50 years of Sea-Doo, BRP brought to market a revolutionary three-seater platform and a ground-breaking fishing-focused model, opening up even more possibilities for fun and freedom to water-lovers everywhere (BRP 2020 Annual Review). This product is highly recognized in the watercraft industry, offering prototypes with powerful engines and a combination of modern technologies.

I. The Country:

For the exportation purposes, our team has chosen one of the most promising countries – Australia. Standing between the Pacific and Indian oceans in the Southern Hemisphere, the smallest continent and one of the largest countries on Earth (J. Veevers Australia).

Question1) Product Adaptation or Modification. Using the product component model as your guide, indicate how your product can, or needs to be, adapted for the market.

I. Core component

II. Packaging & labelling component

III. Support services component

IV. Country of origin effect considerations

Question2: Channels of Distribution.

I. Distribution structure of the country selected

II. Distribution patterns re: retail

III. Retailers selected

· Type of retail stores

· Scale of operation for each type (small/large)

IV. Middlemen selected

· Type and number

· Management

V. Channel management

Question3: Channels of Distribution: Logistics.

I. Transportation mode

II. Packing i.e marking, labelling, containerization etc.

III. Storage

IV. Documentation required

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