Week 2 Activity: Pre-marketing Plan

Overview

Read  the Marketing Management and Hewlett-Packard case study at the  beginning of Chapter 2 in the textbook. After reading the case study, in  1–2 pages answer the following questions. The answers you provide are  an essential part of a situation analysis that will help you formulate a  marketing plan, which you will begin to work on in your assignment next  week.

• How have changes in customer demand affected past marketing strategy?
• What direction should Hewlett-Packard marketing strategy take in the future?

Instructions

Write a 1–2 page paper in which you:

1. Explain how changes in customer demand have affected past marketing strategy. Cite examples.
2. Describe the specific direction Hewlett-Packard marketing strategy should take in the future.
3. Use at least one source to support your writing. Choose sources  that are credible, relevant, and appropriate. Cite each source listed on  your source page at least one time within your assignment.