A sales account representative reported an unfortunate experience in presenting her speech on revenue projections. She knew the audience would be highly interested in what she had to say because of the careful analysis she had conducted. Using this and other information, she had prepared and rehearsed thoroughly, created an excellent PowerPoint presentation, and made sure the room would be perfect. When she got up to speak, she felt confident and enthusiastic. Only one thing was wrong: in the room next door was a loud group of people, whose singing and laughing intruded upon the presentation again and again. The audience became increasingly distracted as the speaker went on. Unfortunately, her primary reaction was one of frustration. What could she have done to deal with this distraction? How did becoming frustrated likely affect the communication of her message?
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