write an academic report from a consultancy perspective where you analyse and evaluate the success of one food and beverage operation.

staregic food and beverage management
Word count or equivalent: 3000 words Details of assessment: Assessment Briefing: You are required to write an academic report from a consultancy perspective where you analyse and evaluate the success of one food and beverage operation. Prior to writing the report you must visit the operation so as to ensure that you have an overview of the operation. Research Before you visit the food and beverage operation you must design a checklist to evaluate the business, based on relevant academic theories. The checklist must be included in your appendices and should include the evaluation of the operation. Report Structure The report must be written in standard academic format including a summary, contents page, introduction, main body, conclusion, recommendations, reference list, and appendices. All references must be in Harvard format. Your report must include the following: Discussion on the sector that the operation belongs to e.g. casual dining sector, fine dining sector, fast food sector, and its particular characteristics. Type of operation and the markets it is serving What are the operations customer profiles? Discuss the evolution of the hospitality consumer and evaluate how it relates to the customer profiles of your selected operation. The design of the check list must include the following: Menu Evaluation (e.g. Food quality, innovativeness, presentation) Food Quality (e.g. Presentation, texture, taste, value for money) Human Resources (e.g. Friendliness, Effectiveness) Overall Customer Experience (e.g. Cleanliness, ambience, atmosphere, emotions). Marketing communications (Branding, sales promotions, digital and interactive media). Provide at least three recommendations which may improve the business in the areas of marketing and staffing (All recommendations must only be based on problems identified within the report). The practices observed in the establishments must be compared to academic theory throughout the report. Your conclusion should summarise the most important findings, and evaluate the overall effectiveness of the operations from the point of view of meeting customer expectations and maximising revenue. Evidence should be provided in the appendices to support your work, completed check-lists, menus and photographs. All documents in the appendices should be clearly referred to in the main text.