You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets.
Assignment: You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a detailed written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below.
Part I – Identify a target market (Who wants/needs these?)
Who are the customers for the cricket products? Be sure to consider market segment and segmentation. Example: The demographics of my target market are . . . The psychographics of my target market are . . . etc. Be sure to explain what factors were involved in choosing your type of segmentation for each demographic.
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Order Paper NowPart II – Identify the marketing mix
1. Product/Service Management (Product): Businesses must decide which products to offer customers.
o What is the name of your product and/or company? Why did you choose this name for your product?
o What is your slogan?
o Describe the product that will be offered in detail!
o How will the product be packaged? Describe your packaging in detail!
o Explain the level of quality of your crickets and why you chose this level of quality.
o Will guarantees or warranties be offered? Explain the terms of your guarantee or warranty. If you are not offering one, explain why you made that decision.
o Provide a prototype of your package. Yes, you need something tangible. Even though you cannot get it to me, be sure to describe it in detail or take a picture and send. Be creative and make it attractive and marketable.
2. Pricing (Price): The amount a business charges customers for a product.
o Similar items are selling for $2.89 per package. Should prices vary? Why or why not?
o What is the price of your product?
o How did you decide on this price? Is your price based on competitor’s current price, cost of production + markup, consumers? (Cost + Markup = Retail Price)
o When will the product be discounted?
o Who are your top 3 competitors?
The post You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. appeared first on Versed Writers.
