Analysis of a failed PR campaign



(1) Briefly discuss the situation analysis and the background of the campaign: who launched the campaign, and what was the reason behind the campaign, what issue did the campaign attempted to address.–10 points

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(2) Analyze why this campaign failed: you should analyze the entire campaign process, ranging from the problem statement, research, target publics, goal, objective, message, implementation, impact, etc.–25 points

(3) What lessons have you learned from analyzing this failed campaign?–5 points

(4) writing quality: 10 points

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