Develop a conversation platform for your organization (or the last organization for which you worked). The conversation platform should combine the most pertinent elements of the action equation into a simple five-piece message set. An example of a conversation platform is found in Figure 7.2 in the textbook.
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The conversation platform should include:
A core message (the middle box in Figure 7.2), which is the essence of what leadership wants employees to do. This core message or “cause” should be no more than two sentences in length and create a motivational connection that will make employees want to take action.
A set of four building blocks (the outer boxes) that support the core message. Each building block should contain an action that supports the core message (two sentences at the most).Each building block should also contain a list of four to eight proof points that relate words with actions. The proof points may describe specific actions or ideas that support the building blocks.
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