Evaluate the holocracy change programme at Zappos. Use Kotter’s change framework to analyse the difficulties Tony is experiencing.
Description
Explore a case study of Zappos, an online shoe retailer:
The following two videos discuss Zappos’ company culture in 2012 and the introduction of holocracy:
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Video 2 –
Carefully read the case study attached – Zappos Case Study pdf
Now answer the following questions using the information in the case to organise and justify your answers.
Assessment task:
Evaluate the holocracy change programme at Zappos. Use Kotter’s change framework to analyse the difficulties Tony is experiencing.
The culture of Zappos is often credited with contributing to the company’s success. Given your understanding of organizational culture from session 7, do you think this is attribution is correct?
Zappos employees are renown for being highly motivated. Why do you think they are so motivated?
The assignments will be marked based on:
The correct application of relevant and appropriate frameworks (Kotter Change Framework – pdf attached).
The accuracy of answers and the validity of the justification.
The quality of the writing and the clarity of the answers.
General advice:
Answers that adopt a ‘shotgun’ approach and include significant material unrelated to the questions posed will lose marks.
Please note: All questions are of equal value and should be more or less the same length.
Word count: 750w max.
Plagiarism: Plagiarism is the presentation of another person’s thoughts, words, images or diagrams as though they were your own. Another form of plagiarism is self-plagiarism, which involves using your own prior work without acknowledging its reuse. By submitting this assessment, you certify that you have read and understood the above definition of plagiarism and that the work presented is entirely your own, except where indicated. In addition to this you also confirm that any text you have reused from a previous assignment has been referenced correctly. Random plagiarism checks will be undertaken on student work.
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