As a Marketing Consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your choice covering the following questions. You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your final grade, it will provide the research on which to build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION
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1.) Outline how your chosen organisation has used the following concepts to build its brand. Brand recognition Brand identity Brand positioning Brand personality Brand affinity. Evaluate how effectively these concepts have been used within the organisation. 50 marks
2.) To what extend has your chosen organisation used standardisation and adaptation strategies within its marketing mix in its global marketing strategy? 50 marks
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