Mkt 345discussion 6 #2


Additional Discussion Question on Ethics:

Social media marketing involves the online interaction between a company and its customers as well as the participation of the company and its customers in social communities that utilize various social media platforms.

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A positive brand image and a good reputation are critical for success, but they need to be earned. Answer the following questions:

1. What are some major challenges for a company to earn the trust of its customers in an online environment?

2. What are the most common abuses that companies engage in that betray customer trust? What are the ethical and legal implications?