MKT501 Strategic Marketing

Trident at American InterContinental University

Valerie J. Bland

Strategic Marketing Module 2 Case

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MKT501: Strategic Marketing

Professor’s Name

Date of Submission

Strategic Marketing Module 2 Case

This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.


Provide a quick overview of the product or service you created. Even though you have “created” a product or service, the applications and research in this section will be real.

Product is Bland Mobile Pet Grooming

The Mobile Pet Grooming Service will be all about bringing the services of bathing, trimming, and styling to the pet and the owner. Offered services will be inclusive of baths with conditioners and moisturizers, haircuts exclusive to breed, brushing and de-matting, anal trims, nail trims, de-shedding, ear and teeth cleaning, and special treatments such as flea and tick, nail polishing and hair bows/bow ties. Nothing will be too good to help bring out the full expression of the four-legged family member.

Target Market Customer Needs

Analyze customer needs for the target product

Segmentation Strategies

Discuss Segmentation Strategies based on two real competitors’ market position

Niche Marketing

Devise a niche marketing strategy that would be appropriate for your company’s product.

Gap Analysis 1

Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.

Gap Analysis 2

Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used.


Develop Competitor and Competitive Benchmarking. Competitor benchmarking involves identifying a business’s main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves going outside a business’s market or industry to study a company that excels in an area where the business is deficient.

Competitive Advantage

Devise Strategies to Achieve Competitive Advantage for the Company.


This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.


This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library(be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]


Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library



Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].


Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.


APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.

Larger Publication Title. Retrieved from https://urladdress


Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved


APA end reference for a website – with no author:

Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from


Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from