Prepare a news release to address a new product or service to be made by your client organization.
Read Chapter 9: Fact Sheet and Advisory
Read Chapter 10: Print News Release
Read Chapter 11: Broadcast News Release
Read Chapter 12: Transmedia News Package
Read “10 Blogs Every PR Student Should Read:” http://plankcenter.ua.edu/10th-anniversary-celebration/10-blogs-every-pr-student-should-reaRd/
Exercise 10.6 – Write a Complete News Release
Prepare a planning sheet and then write a news release for one of the scenarios below. In the release, include the major elements: summary lead, benefit statement and action statement (the news brief), along with secondary details and background as needed (altogether, the complete news release).
Begin with the set of facts provided below.
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Research the topic online. Use your instructor or another student as the information source for your client, and obtain from him or her any additional information you need for the release.
Include at least one quote.
Use the proper news release format, including heading information about the sending organization. List yourself as the public relations contact person.
Your client is Sforzando Music Company. You are preparing a news release for parents, teachers and guidance counselors. The focus of this release is a new website with an online video about careers in music, such as teaching, performing, management, music therapy, publicity/promotions and journalism.
Sforzando has 15 stores in two states selling music and instruments and providing music lessons. Your purpose is to promote the purchase of instruments and to obtain new students.
Your client is Vancouver Cruise. You are preparing a news release for travel media. The release will announce a new family-oriented cruise package through the Inside Passage between Vancouver, British Columbia and Juneau, Alaska. Vancouver Cruise is a shipping line that specializes in Pacific vacation travel. Your purpose is to promote the family cruise package.
Your client is a senator in your home state. You are preparing a news release about an upcoming public forum sponsored by the senator to obtain testimony about ways your state might assist cities in dealing with an increase in the number of homeless people. The forum will include invited experts, and it will be open to concerned citizens. Your purpose is to attract voters to the public forum.
Your client is a company or nonprofit organization that you can select, or one identified by your instructor. You are preparing a news release to address a new product or service to be made by your client organization.
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