Use the tools and frameworks along with the data and financials from the case –

Use the tools and frameworks along with the data and financials from the case – in order to:
Assess the firm’s industry and evaluate its strategy;
Identify the issue the firm is facing;
Identify three (or more) strategic alternatives the firm could pursue;
Choose and defend your final recommendation out of the three alternatives above.
Your analysis should adhere to the following points:
3 pages maximum, 1” margins with 10 pt. type, single spaced.
Additional information, charts and graphs must be attached as appendix materials in addition to the 3 page maximum. As stated in the grading rubric, a matrix showing the summary of your 3 strategic alternatives/recommendations must be attached as an appendix. Grading Rubric: See Rubric attached.
Sample: Sample write-up are helpful in style and format. If you think the prompt is confusing, just follow what is in the sample.
Source: You are not expected to do additional research beyond the case to answer the question. If you find you are needing to do external research, you are probably on the wrong track. Sources from the case itself is enough for this case analysis.