What can Sally do to rationalize the situation and reduce her feelings of cognitive dissonance?

Sally, a midlevel manager, purchased a $2,000 computer for one of the administrative assistants on her staff. Sally had looked at many computers and talked to countless salespeople, and this was the best deal she could find. The price was within her equipment budget. The same day that the new computer arrived, Sally’s boss dutifully stopped by to admire the purchase but then informed her that she could have purchased the same computer for only $1,200. “How could that be?” she wondered. “Why didn’t I check around more? Now I’ve wasted some of my budget, and my boss thinks I screwed up.” What can Sally do to rationalize the situation and reduce her feelings of cognitive dissonance?

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