Psyc 325 unit 5 ip | PSYC325 Psychology and Social Media | Colorado Technical University

 

Key Assignment

Based on the PowerPoint project from Week 4, write a social media policy manual that defines the creation, scope, and purpose of a social media presence for a small- to mid-size company. The manual will cover reasoning for presence, platforms or outlets selected, types of messaging and content to be distributed, and intended results for the social media campaign.

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The content is to be developed and cover the development and maintenance of a social media presence and content. Items to be addressed include the following:

  • Definition of which platform or platforms are to be used
  • The types of content to be used on each
  • Who is responsible for the content and time frames for updates
  • Other important aspects to creating a social media presence

Note: The manual should be professionally formatted and contain a cover and reference page in addition to 7–10 pages of text containing details. The cover and reference pages do not count toward the page requirement. A minimum of 5 professional or academic references are required to support your paper and to provide additional discussion points.